CFG
22/05
Letter dated 26 September
2005 from Foodaware to Shifra Marikar, Nutrition Division, Food Standards
Agency
Dear Shifra Marikar
Food Promotions and Children’s Diets - Consultation
on Nutrient Profiling
Foodaware supported the FSA Action Plan on food promotion and children’s
diets of which this consultation forms a part. Access to independent,
objective information on diet, nutrition and health is essential so
that consumers are able to make informed choices about the foods they
eat, and to protect those such as young children who may be unable
to make free or informed choices.
Action against the promotion of unhealthy foods to children is overdue,
and the increase in consumption of processed food products makes the
need for simple indicators of healthy choices more pressing. The extensive
consultation and development work which has been done on this model
should enable it to be used both as a guide for consumers and in due
course by OFCOM in regulating the advertising of those foods with
high scores to children. The evidence shows that children are being
influenced by TV advertising to consume more unhealthy snacks, and
we would also wish to see restrictions on the advertising of unhealthy
options through vending machines in schools. Foodaware has also sought
to prohibit the use of nutrition and health claims on foods that have
adverse nutritional profiles. The FSA should consider whether the
model could be applied in this area too.
It is reassuring to know that there was a high level of agreement
between nutrition and dietetic professionals on the appropriate rating
for each food. However, despite the extensive work on the model, some
of the intermediate products and those at the margin may not be accurately
classified. Some of the differences [such as takeaway pizza fish topped
(-3) and cheese and tomato think base pizza (3)] may need explanation
if the public is to understand the rationale behind the points system
and feel confident in its application. This is, however, an innovative
approach that should be taken forward and encouraged. Given that it
is new, we would suggest that the FSA monitor the application of the
model in practice for a period of time so that any problems can be
identified and addressed.
Foodaware is content for this response to be made publicly available.
Yours sincerely
Susan Knox
Chairperson
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